Carlton badminton rackets have been around for a long time now, they are badminton specialists, so they only deal in badminton strangely enough! I guess the marketing angle of this is that it makes you feel they know what they are doing. Do they know what they are doing? I would say yes they do because their rackets have a good reputation, especially in the UK.
I have used Carlton racquets in the past, and one of my all time favourite models is the Airblade Tour, i still use even now. I have a few of them and they seem to suit my style of play, and the huge bonus is that i can pick one up for around £30. This is a cheap price for a quality racket in my eyes. Yes there have been problems with them along the way, and the most common problem with Carlton is that the support cap always seems to come away from the top of the handle where it meets the shaft.
The solution is to just glue it back on with some heavy duty glue, and then add some tape over that to keep it in place. Of course this should not happen in the first place, but every manufacturer has their own little weaknesses and you only find these out when you use them.
There are many different ranges in the Carlton line up, and they do tend to change these quite often, and so there are literally hundreds of Carlton rackets on the market at any given time. Different marketing in various countries means that the same racket is sometimes called by a different name, but is still basically the same racket underneath, just different paint on the frame.
Carlton’s success is based on their reputation and the fact that they have been around on the badminton scene for a long time. The competition is fierce now, and they have to raise the bar every time they launch a new range to ablt to compete with the likes of Yonex. What i like about Carlton is that they have their own unique technology and they don’t try to copy anybody else. They also sponsor some top level players which helps to bring awareness to the brand.
The prices for the new ranges are quite high, and you can expect to pay around £100 for the very latest rackets. The bonus for us players is that they seem to lose their price fairly quickly, so within the space of 12 months you will typically find big discounts on the very same racket that cost £100 before.